Written by the people who run the campaigns. No guarantees, no guesses, figures only from accounts we can show.
Notes for insurance brokers
Plain-spoken notes on client acquisition for insurance brokers in Canada and the US: Meta ads, cost per lead, filming your own ads, follow-up and booked calls.
Meta ads for insurance brokers: what actually works in 2026
How Facebook and Instagram ads work for independent insurance brokers, what the special ad category changes, and why the broker's own face outperforms everything else.
What a good cost per lead looks like for insurance brokers in Canada
Real cost-per-lead figures from live Meta ad accounts, what moves them up or down, and why cost per booked call is the number to run your brokerage on.
How to film your own insurance ads on a phone (and why you should)
A broker's guide to filming ad footage on a phone: the script format, the reference video, the four shots that matter and the mistakes an editor cannot fix.
Speed to lead: the ten minutes that decide whether an insurance lead becomes a client
Why the time between a form submission and first contact matters more than the ad, how to get it under ten minutes, and what to automate.
What a ninety-day client acquisition programme looks like, month by month
Build, convert, optimise: how a done-for-you programme for insurance brokers is structured, what happens in each month, and what you have to do yourself.
Running insurance ads where you are licensed: provinces, states and what Meta lets you do
How licensing shapes an insurance broker's ad campaign in Canada and the US, what geographic targeting is still allowed for financial products, and what to tell your agency at onboarding.